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Alicia Keys, Blackberry 10: Singer Announced as Brand’s New Global Creative Director

Vandal Arts January 31, 2013 0

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Steve Sands, WireImage

Add another credit to Alicia Keys’ resume.

This morning, at the launch event for Blackberry 10, the company’s CEO Thorstein Heins announced that the singer has signed on to be the brand’s Global Creative Director.

“I am an extremely committed and focused individual,” Keys after being introduced. “I am going to work closely with the app designers and developers, the content creators, the retailers and the carriers to really explore this BlackBerry 10 platform and create ideas for its future.”

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