Nooka is a contraction of “New Yorker” as pronounced with a native New York accent. It is a the first part of “New York” and the last part of “Osaka” expressing a global aesthetic.
Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997, Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!
The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept – creating a universal visual language.
Rather than just style the appearance of an object, Nooka’s reconceptualization is based on analytic and artistic underpinnings that incorporate trends in fashion and science.
Nooka timepieces are renowned for their ingenuity and design, as well as the quality of the materials they use. By using fine diamonds and genuine crocodile bands with a digital display, or bold, ambitious colors to complement your sneaker collection, their goal is to Nooka-fy the way you use timepiece accessories.
Nooka has released the third edition of the SpongeBob series: SpongeBamo! The colorful camouflage watch is based on the Nooka ZOT AL, with colors and graphics inspired by SpongeBob. Get one on the Nooka Online Store! www.nooka.com/buy
Nooka and Nickelodeon & Viacom Consumer products have teamed up to produce a line of limited-edition, high-end timepieces as part of MTV’s Streetmuse concept of fashion products. The theme of the watches were born out of a desire to highlight unique urban landscapes around the world in a personal way. The new MTV products utilize the styles of two Nooka timepieces – Zub ZenH 20 and Zot Leather – and feature the cities of Berlin and Moscow.
About Nooka Inc.
Nooka is a New York fashion design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka is expanding their range, creating a Mindstyle™ brand with the addition of innovative accessories and a fragrance.
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